NOXON

Campaign · Photography · Motion 2026

This one started with a simple question: what should NOXON feel like?

From there, we spent the project building the answer through visuals. We worked from the brand direction and creative concept, then translated it into photography, motion, graphic treatments, and campaign assets, each part built to feel like it belonged to the same world.

The goal wasn’t to overcomplicate it. Just something with character. Something raw enough to feel real, confident enough to stand on its own, and flexible enough to become a foundation for the brand moving forward.

Built through good conversations, bad ideas, better ideas, and a lot of time behind the scenes.

Client
NOXON
Year
2026
Scope
Brand Direction
Creative Concept
Photography
Motion
Campaign Assets
Credits
Creative & Visual DirectionmitchvbsPhotographyfxchryfxbVideographyhavscoolGafferkevinalfrdzi_Colour Grading (Photo)fathurhdrahProductioncreativeclubcult
Campaign posters side by side: group shot, a winking close-up, a portrait in dreadlocks, and a line-up in SWAG STUFF tees
Model with spiked hair held from behind, two models in SWAG STUFF tees beside him
Model in a SWAG STUFF tee held in an embrace, black leather boots in frame Model with spiked hair seen from behind in a SWAG STUFF top and wide black trousers Three models lounging together on a studio floor
Laptop showing the NOXON online store with the Minimalist Swag campaign