A new visual chapter for a brand with a story worth telling.
We built a more distinctive and expressive identity through playful illustrations, bold graphic elements, and a colour system inspired by the flavour wheel, giving each product its own character while keeping the lineup connected.
The rebrand also brings the people behind the coffee into focus. Inspired by Whitebeard from One Piece, we built the brand voice around the idea that the roasters behind every cup are heroes in their own way.
“Not all heroes wear capes. Some wear aprons and roast at dawn.”
A stronger identity, a more playful visual world, and a little more love for the people behind the brew.
- Client
- Whitebeard Coffee & Roastery
- Year
- 2026
- Scope
- Rebranding
Visual Identity
Illustration
Motion - Credits
- Creative Directionarifhendrawan_IllustratordevaniealGraphic Designerarifhendrawan_Motion Graphicunclethall, mitchvbs
